Creating real, authentic brand imagery: St. Floral

BRAND STORY PHOTOSHOOT: ST.FLORAL

Brand photography but make it moody arts.

This content creation shoot for Claire and Taylor from St. Floral had been in the pipeline for quite some time, but watching it become a reality was like something of a dream. Start with the most incredible (albeit dirty and maybe a little dangerous) location, add some epic floral installations and two immeasurably cool women and a dusting of coloured smoke, because why the hell not, and you’ve got a combination nothing short of greatness. The thing I love most about these shoots is that there are no rules. What was once the expectation for brand imagery and ‘headshots’ is no longer going to cut it in today’s market, especially if your business exists in the creative world. These lovely ladies didn’t shy away from pushing the boundaries, and I absolutely adore the outcome.

The focus on these Brand Story photoshoots is to capture high quality, artistic imagery which presents as professional without the stiffness that comes with usual ‘headshots’ territory. Bespoke images crafted specifically with your brand in mind, featuring art direction and planning by someone who fully understands your brand because they damn well designed it!